Elegant Sustainability

Soundtrack: “Frank Sinatra” by Cake

Sustainable technologies are starting to become all the rage right now in light of rising energy and traditional materials costs. These are technologies that have been around since the dawn of time but have been forgotten since the days of the Industrial Revolution in favor of mass-produced assembly-line products.

While mass-production itself is not a bad thing, it has allowed our culture to become lazy consumers. We throw things out at the drop of a hat without thinking about reusing or recycling. This means that more and more goes into the garbage can which means that manufacturers have to make more stuff. Which then goes into the garbage can. From the garbage can stuff goes into the landfill and that means that the natural cycle of things is broken. Resources are not allowed to return into the chain and future generations end up having less to work with. Not only that but the environment suffers. What sustainability does is provide the best outcomes for the human and natural environments both now and into the indefinite future. People within the sustainability community embrace balance. How can we use the resources we have now in a responsible way so that the earth doesn’t suffer and future generations will have what they need? It is definitely a much healthier outlook on conservation and the environment than the fanatical environmental groups who take on a reactionary attitude towards things. And with all of the controversy surrounding global warming and climate change, I feel that sustainability is the best answer to the polarizing questions swirling through our society.

The great thing about sustainability is that it can look good. There are quite a few companies out there that are deeply entrenched in utilizing sustainable technologies, and in fact many fall within the design community. One such player is a company called Moral Fervor. They make great clothing made from organic and recycled materials. Not only that, but their clothing has some awesome design going on. There's a video below that is a short blurb about what they are all about, it's pretty cool.

I would challenge everyone to get involved in the sustainability movement. You don’t have to make any huge life-altering changes, just changes in your attitude towards being a consumer. All it takes is paying attention to the little things. For more information about it, there are two great web sites here and here that offer some great explanations and resources.