This is the newest music video from Britain's The Verve. You might remember their big hit "Bittersweet Symphony" from about 12 years ago. It was all over the place and then the band dropped off the radar and broke up. They are back now and they aren't holding back. Take a listen to "Love Is Noise" and you might find the same thing I did... infectious hooks, foot-tapping beats and Richard Ashcroft's smooth vocals tying the whole thing together.
The thing is... it's effortless. When I compare this song to the most recent offering from Coldplay, who are trying to be the best rock band in the world, what The Verve do is effortless and fluid. Coldplay should have stuck to their Indie-rock-gone-arena approach of A Rush of Blood to the Head because it's what they do best.
Gotta go. I need to listen to this song about 5 more times.
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