Everybody Loves Wired

Soundtrack: It’s Crazy by Drag The River

Wired Magazine is a unique entity. Not only is it a successful print magazine, it is a wildly successful web site. Recently they underwent a design overhaul. A new identity combined with a new front page layout has given the stalwort media dispenser a fresh look, but not everyone who trolls the world wide web is a fan. Among the many negative comments are posts such as “To which middle school art class did you farm this out?” and “No. No. No. Bad Wired. Surely this is some cruel joke because you withheld pizza and caffeine from the html coders, yes?”.

It is not a cruel joke, and I am not quite sure what people are complaining about. Apparently it is hard to read, but when I view the site in both Firefox and Safari, I see a well designed site with great visual hierarchy. The designers do not need to tell you what parts are the most important with subheadlines. Everything speaks for itself. In fact, it almost reminds me of the way an actual print magazine table of contents might be laid out.

Here’s what I think has happened. People on the whole do not respond well to change in the area of things that they are familiar with. Wired had the same layout on their front page for years and years, and people were used to it. They could scan through it easily and find what it was they were looking for. And then the folks at wired had the audacity to overhaul their own front page... how dare they! Well the world changes, folks. All of you out there in hinternet land are going to need to get used to that. Sometimes it is hard.

On the other side of the coin, it is not necesarily a good thing for a buiness to alienate their customers, and especially not good for a magazine to alienate it’s readers. There are going to be the folks like me who continue to read Wired regardless of the change. There are going to be the readers like me who like the change better. There are going to be new readers, and there are going to be people who leave because they do not like the way the new front page looks. What remains to be seen is whether the people who leave outweigh the number of faithful as well as new readers. Here's looking at you, Wired. Good luck, you’re gonna need it.