Sex appeal goes a long way in advertising. It can be as alluring as the anti-aids campaign that features men and women getting fresh with various deadly and venomous creatures. Or it can be as cheap and obvious as those annoying Budweiser ads with beautiful models hanging out drinking cheap beer.
My favorite “sexy” ad campaign so far has to be the Radiator waterwear “Improve Your Flexibility” series of ads created by the Furnace agency. They are nothing new, but they are so cheeky and bare in their less-than-innocent stab at decency that you just have to smile. I posted what I think is my favorite example (just look at that dude's cheesy grin!), you can find the rest of them here.
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