A Microsoft Type Thing

Soundtrack: “Identity Theft” by Vaux

I know I complain about Microsoft a lot, but I don't want people to get the impression that I indiscriminately hate them. On the contrary, in fact. I do enjoy many of their products and innovations. OpenType has to be my favorite of these innovations, but as someone who deals with web design daily, ClearType is a close second.

To be honest I am surprised that Microsoft came up with it and not someone else. I don't know, maybe I shouldn't be surprised, but ClearType is a literally a new way of looking typography in the way that it allows digital type to be more readable on the screen. Microsoft in the past has done some things for web design that have been innovative as well as some things that have been annoying. Microsoft FrontPage is one of the annoying things they've come up with, but on the Typography front they have been somewhat helpful. Since Windows 95 was first released Microsoft has been releasing a steady stream of web and screen friendly typefaces like Georgia and Verdana. I am not a huge fan of Verdana's clunky stature, but Georgia is perfect as a screen font. In fact, as you read this blog you are enjoying Georgia’s pleasant proportions and large x-height.

This brings me back to ClearType. Microsoft’s screen fonts were a great step forward in pushing design for the computer screen forward. But Microsoft’s typography division was not satisfied. So for several years now they have been working on a new of way of rendering screen fonts called ClearType.

The story goes like this: the main reason that Microsoft has been pushing forward in the area of digital typography is pretty simple. The majority of typefaces are designed for print. Helvetica and Arial, Times New Roman, Garamond, Futura, Optima, even Lucida... they are all designed for print. That means they look great on paper. Books, flyers and posters, packaging, and everything else you can print. And many of them translate well to the screen at larger weights. But once you get below about 10 point, the elegant figures of a typeface like Garmond become hard to read because of resolution. See, print has a high resolution. Your average laser printer prints at 300 dpi, or dots per inch. Your average screen resolution is 96 ppi, or pixels per inch. This means that a laser printer has over three times the resolution of your computer monitor. No, junior, not even your “high resolution” LCD screen can compare. And so Microsoft has invented ClearType, which uses what is called sub-pixel rendering to make typefaces look good. Now spindly script typefaces won’t look like pure crap. Elegant faces like Garamond will show up halfway decent on screen. But Microsoft didn’t stop there. They didn't just want a new way of rendering type, they wanted to show it off.

What do people who care about typography do so that the default typeface looks good in both print and web? Commission a whole slew of new fonts that do just that. And that is what Microsoft has done. And they developed these new typefaces in conjunction with ClearType, so they are guaranteed to look good. I have to say, as a typography nut they look really good. I was impressed. No clunky Verdana. No old and tired Courier. Just six really solid typefaces. Wanna see them? Sure you do.

The crazy thing about this is that ClearType has been around as long as Windows XP has. A few years back Mister Usability himself, Jakob Neilsen wrote about how ClearType has the potential to save a company an average of $2000 dollars per employee per year. But you have to turn in on.