Year Zero

The story about the hype behind the new Nine Inch Nails album Year Zero is not a new story. But there is so much going on that there is still plenty that is new.

If you have been living under a rock, Nine Inch Nails has a new record set to drop April 17th. It is a concept album about what the United States fifteen years from now would look like if fundamental religion, mind-altering drugs in the water, and overzealous government combined to create the world of Year Zero. It doesn’t stop there, though. Trent Reznor has always been good at not only selling the fans on his work but getting them involved as well. This time there is an Alternative Reality Game (ARG) that has everyone from the 16-year-old baby bat fangirl to the staff at Rolling Stone Magazine jonesing to find out more.

In fine fashion Trent Reznor has offered the album in streaming form for all of us to enjoy, and it is nothing short of impressive. I was disappointed with the overly-commercial With Teeth. It was good, but not good by Trent Reznor’s standards. I won’t hold it against him, though. It was the first album he's done since becoming sober. I am sure getting back into the groove of pure creativity can be hard after being around drugs and alcohol for so long. But he has done it very quickly. With Teeth came out in late 2005 and here it is, early 2007, with a new Nine Inch Nails album ready for our consumption. Usually fans have to wait a ridiculous amount of time between albums. And here we are with a new album just a year and a half after the last one.

If you are a Nine Inch Nails you will probably like this album. If you are a fan of electronic music you will probably like this album. In fact, if you are a fan of music at all you will most likely love this album. It's one of those works of music that leaves you breathless, shaking your head and wondering “how the hell did he do that?” He has taken the best ingredients from the entire body of his previous work and very carefully crafted them into the best music he has put out since 1999’s The Fragile. The simple sythpop of Pretty Hate Machine meets the noisy angst of The Downward Spiral in songs like “The Good Soldier”, “Vessel” and “Capital G”. The lilting melodies of the Fragile are sprinkled throughout the entire album, especially on instrumental numbers “Zero Sum” and “Another Version of the Truth”. And With Teeth’s neo electro-punk attitude has been refined, with noisy and loud guitars and quirky synth noise giving this album frenetic and immediate pace. You’re probably going to want to dance to it all night long, and if you have a special someone that is also a Nine Inch Nails fan this album is perfect for other, uh, nocturnal activities. If you catch my drift.

So go out there and get caught up in Year Zero. Go to anotherversionofthetruth.com and uncover the truth about Parepin and the Presence. Go to bethehammer.com and learn how the Angry Sniper went from being a tool of the government to one of the biggest keys in the resistance. Go to artisresistance.com and assault your town with the downloadable flyers, stickers, and other methods of spreading propaganda. Go to echoingthesound.org and learn about the other sites and other people who are caught up in this crazy thing. Go listen to the songs at yearzero.nin.com. And then go buy the album on April 17th. You will be glad you did.